privacy policy


(Effective Date:  January 1, 2016)


1.       What does this Privacy Policy cover?

Luz Ventures Place LLC, a New York limited liability company d/b/a giftypants (herein referred to as “giftypants”), is committed to respecting your privacy. This Privacy Policy outlines giftypants collection and use of personal information (“Privacy Policy“).

giftypants collects information through (a), (b) various social media accounts including, but not limited to, Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube, and (c) through our various other messaging, telephone and other forms of communications, mobile technologies, applications and services, in each case, as may be updated by giftypants from time to time (collectively, the “giftypants Services“). The privacy practices outlined in this policy are incorporated by reference into the Terms of Service for giftypants Services.

This Privacy Policy is current as of the Effective Date. Please consult this Privacy Policy from time to time since giftypants may, at any time, and without notice, revise this Privacy Policy by updating this posting.

If, at any time, you choose not to accept the terms of this Privacy Policy, you should not access or use giftypants Services.  Please continue reading below for information on how we use and disclose personal information.


2.       What types of Personal Information and related information does giftypants collect from you?

giftypants Services

giftypants collects certain personal information through the giftypants Services described above – including through our website, through social media accounts and channels, and via our applications, mobile technologies, telephone discussions, email and other forms of communication. In order for you to interact with giftypants or have access to certain features of the giftypants Services, we may require you to register or provide certain personal information. This information may include, but is not limited to, your name, contact information (email address and mobile number), gender, age or date of birth, or a username and password.

Purchase and Recipient Information

giftypants is a referral service. We do not require or collect credit card or billing information. Ecommerce sites we referral users to from the giftypants website assumes full ownership or billing and transactional orders having to do with the purchase of product.

Social Media Sites

giftypants may also receive personal information from social media platforms, as well as from people with whom you are friends or otherwise connected on social media platforms. For example, if you access giftypants through a third-party connection or log in through Facebook Connect or another third-party service, by “following,” “liking,” or linking your account to giftypants, that third party may pass information about you to us, including, without limitation, your name, birthday, gender, user ID number, user ID number of your friends, the email address associated with your account, your profile picture, your physical location, your photos, photo likes, photo tags, and an access token to authenticate to the third-party service. We may also collect additional information regarding your hobbies, interests or “likes” that you make available through your profile on the third-party service, any other information that you have permitted the third party to share with us, and any information you have made public in connection with that service.

If you allow us access to your social media friends list, then your friends’ user IDs and your connection to those friends may be used and stored to make your experience more social, and to allow you to invite your friends to use giftypants.

Third Parties

We may supplement the information you provide to us with data we obtain or receive from third parties, such as marketing firms, data vendors or address verification services.  We may combine information we collect online with information we collect off line.


3.       How does giftypants use Personal Information?

giftypants may use personal information in order to facilitate your use of giftypants Services. We may use personal information to identify you when you log to provide a better experience or to personalize your experience. We may also use personal information to better understand our customers and to better tailor or enhance our giftypants Services. For example, we may also use personal information for data analysis and segmentation, understanding our customers, and providing recommendations and reminders for holidays/events and other business purposes. We may also use personal information as we believe to be necessary or appropriate to protect our rights, privacy, safety or property, and/or that of our affiliated companies, you or others, and to allow us to pursue available remedies or limit the damages that we may sustain.

giftypants may send you e-mail communications or promotional offers to an email address, through a device (such as mobile device or applications) or through other contact information provided through giftypants Services. If you do not want to receive such communications from us, please notify us. We may contact you using information you have entered either recently or in the past regardless of whether you have opted in or out of email marketing messaging.

To the extent you participate with interactive features through giftypants Services such as the social media sites, any personal information that you provide may be published in the manner consistent with the interactive feature. For example, if you tag a photo through Instagram with #giftypants, we may repost that photo under @giftypants Instagram account.  The same applies for other social media sites, including but not limited to Facebook, Twitter, Pinterest, Google+ and YouTube.


4.       Where is Personal Information stored and processed?

By using the giftypants Services, you acknowledge that your personal information may be stored or processed in the United States or any other country in which giftypants or their respective service providers maintain facilities. This means that we may transfer information we collect about you including personal information to entities across borders to another country or jurisdiction. If you are located within the European Union or other jurisdictions with laws governing data storage or processing that are different from United States laws, please be aware that we may transfer information to a country that does not have the same laws. By using the giftypants Services, you expressly consent to: (a) the transfer of information to the U.S. or any other country in which giftypants (or its affiliates) or their respective service providers maintain facilities; and (b) the use and disclosure of information about you as described in this Privacy Policy.


5.       What Non-Personal Information does giftypants collect?

giftypants may collect non-personal information from you including, but not limited to, demographic data, location data, browser type, your Internet Service Provider or operating system, the URL of previous giftypants Services you visited, and your IP address. Unless otherwise required by applicable law, giftypants may use and share this information, which does not personally identify you, for any purpose, including sharing with our third party partners, affiliates, agents or service providers for various administrative, analytical and marketing purposes. We may use your IP address to help diagnose problems with our server, to detect fraud, and to administer the giftypants Services. We may also use your IP address to assist in attempting to identify you when we feel it is necessary to enforce compliance with this Privacy Policy or the Terms of Service, to protect the giftypants Services, systems, information, employees, business partners, service providers, users, customers or others or as may be required by law enforcement.


6.       What are cookies, clear GIFs and other similar technologies and how does giftypants use them?

Cookies: We may collect information from you by using cookies. A “cookie” is a small text file stored on your computer containing information about you. Cookies help us analyze web traffic, provide user data for a particular webpage, and allow web applications to be adapted for you as an individual. This helps us tailor our operations to your specific needs and preferences by gathering and remembering information about your preferences. Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting our cookies, please follow your Internet browser’s steps for doing so.

Clear GIFs: We, or our third party partners, affiliates, agents or service providers, may collect information from you by using clear GIFs. A “clear GIF” or graphics interchange format (also known as pixel tags, single pixel GIFs, web beacons or action tags) help us or a third party measure advertising effectiveness. Clear GIFs help us manage content on the giftypants Services by informing us of what content is effective. Further, clear GIFs may be used: (i) in HTML based emails to let us know which emails have been opened by recipients and (ii) to track the visitor traffic through the giftypants Services. Among other reasons, these clear GIFs allow us to measure the usage of each of the giftypants Services by our visitors and the effectiveness of certain communications and marketing campaigns. The main differences between a cookie and a clear GIF are that clear GIFs are invisible on a web page and are much smaller.

Behavioral Advertising: We may participate in online behavioral advertising (OBA). We may use third parties to display ads tailored to your individual interests based on how you browse and shop online. We may allow certain third parties to collect certain information when you use the giftypants Services. For example, these companies may use non-personal information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personal information (e.g., IP address) during your visits to giftypants Services in order to provide advertisements about goods and services likely to be of greater interest to you on third party sites. These parties typically use a cookie or a third party web beacon to collect this information.

Other Technologies: Since new technologies are being developed every day, we may introduce or utilize new technologies in the future in a manner consistent with this policy and generally applicable industry standards. Further, additional disclosures or requests for permission may be presented through the use of such new technologies at the time of such use. For example, you may receive a request from a mobile application to enable sharing of information through your device.


7.       When does giftypants share Personal Information with third parties?

Third Party Links:  The giftypants Services may contain links to third party sites that giftypants does not own or operate and such third parties may provide other goods or services. We provide links to these third parties as a convenience to you. These links are not intended as an endorsement of or referral to the linked third party goods or services. We recommend you carefully read the privacy policy, notices and terms of use of any the other sites that you visit. We do not have any control over such services and, therefore, we assume no responsibility or liability for the manner in which the organizations that operate such linked sites collect, use or disclose, secure or otherwise treat you or your personal information.

Partner Programs:  If you are directed to giftypants or the giftypants Services through a third party, we may share certain information back with that third party, which may include information such as name, email and value of purchase depending on the type of relationship.

Direct Marketing Companies:  From time to time we may disclose certain information (names, postal addresses and non-sensitive transactional information such as your purchase history, amounts paid and products ordered) to direct marketing companies for trade or rental purposes. If you prefer to opt-out of the use of your personal information by direct marketing companies for trade or rental purposes, please email us at with the subject “Opt out – Direct Marketing Companies”.

giftypants Business and Legal / Mergers and Acquisitions:  There may be business or legal reasons to disclose personal information. As an example, we may transfer information we have about you to third parties in connection with an actual or potential merger, consolidation, acquisition, reincorporation, sale/divestiture, acquisition or other similar transaction involving all or part of our company or any affiliate, or as part of a corporate reorganization or stock sale or other change in corporate control. If we undergo such a business transition, personal information may be one of the assets that may be shared or transferred as part of the business transition and used by such third party as though such third party were giftypants.

Law Enforcement/Government Requests/Other:  We may be required by law to provide personal information to law enforcement, a government agency or in response to a search warrant, subpoena or other legally valid inquiry or order, or to an investigative body or civil litigant including emergency situations. We may also disclose personal information when we believe in good faith that disclosure is necessary to comply with relevant laws, for the establishment, exercise or defense of legal claims, to prevent and address fraud and other illegal activity, to prevent death or imminent bodily harm, or to protect or defend the rights, property or safety of our users, others and ourselves.


8.       What are your choices regarding marketing communications?

Email Marketing

You may opt out of receiving email marketing promotions from giftypants by logging into your “my account” page.

Text Messaging

To the extent you are receiving SMS Messaging from giftypants you may opt out of receiving SMS messaging by replying to any message we send you with the word “STOP” or emailing us please email us at with the subject “STOP text message” and including your username.


9.       What measures does giftypants take to ensure the security of this Personal Information?

We use procedural and technological security measures which are reasonably designed to help protect personal information from unauthorized access or disclosure, consistent with industry standards. We use encryption, passwords, and physical security measures to help protect your personal information against unauthorized access and disclosure. However, it is always possible that third parties will unlawfully intercept or access transmissions or defeat these measures. Therefore, we do not promise and cannot guarantee (and thus you should not expect) that personal information will never be viewed or used by others.


10.       How does giftypants treat personal information related to children?

Our giftypants Services are for adults 18 years and old and explicitly not directed at children under the age of 13 and we do not knowingly collect personal information from anyone under 13. Children should always get permission from their parents before providing any information about themselves online, to us or to anyone else. If parents believe their minor children have accessed the giftypants Services and provided their personal information, please email us at with the subject “Children under 13”.


11.       How do you contact giftypants if you have a concern with this Privacy Policy?

giftypants takes your privacy concerns seriously. If you have questions regarding this Privacy Policy, please email us at with the subject “Privacy Policy”.